This post nicely brings together all the data you should know about organic traffic, industry spending, value, search behavior, and more – all in one neat easy to read list. Fasten your seat belt.

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Organic Traffic Statistics

  • 32.5 percent: The average traffic share the first Google organic search result gets. (Chitika)
  • 91.5 percent: The average traffic share generated by the sites listed on the first Google search results page. (Chitika)
  • 1,890 words: The average content length of a Google first page result. (Backlinko)
  • 51 percent of all website traffic comes from organic search, 10 percent from paid search, 5 percent for social, and 34 percent from all other sources. (BrightEdge)
  • 8.59: The average number of organic desktop search results that Google shows on page 1. (SearchMetrics)

Industry/Business Spending Statistics

  • $72.02 billion: The estimated amount brands and agencies in the United States will shell out for SEO services in 2018. The amount is forecasted to rise up to $79.27 billion by 2020. (Borrell Associates)
  • >$5,000: The monthly amount majority of businesses are spending on SEO. (Moz)
  • 77.8 percent of US search ad revenues for 2017 is expected to be earned by Google. (eMarketer)

Local Search Behavior Statistics

  • 80 percent of Google search interest in “near me” came from mobile in Q4 2014. (Think with Google)
  • 4 in 5 consumers use search engines to find local information. (Google/Ipsos MediaCT/Purchased)
  • 18 percent of local smartphone searches led to a purchase within a day. (Google/Ipsos MediaCT/Purchased)
  • 88 percent of users search on a smartphone, while 84 percent search on a computer/tablet. (Google/Ipsos MediaCT/Purchased)
  • 54 percent of smartphone users search for business hours, 53 percent search for directions to a local store. (Google/Ipsos MediaCT/Purchased)
  • 4 in 5 consumers want ads customized to their city, zip code, or immediate surroundings. (Google/Ipsos MediaCT/Purchased)
  • >70 percent of consumers say it’s important to have directions and a call button in ads. (Google/Ipsos MediaCT/Purchased)
  • 2.1X: The increase in mobile searches for “stores open now” or “food open now” in the past year. (Think with Google)
  • 1.3: The number of times mobile searches for “where to buy/find/get” increased in the past year. (Think with Google)
  • 65 percent of people use their phone in their I-want-to-buy moments. (Think with Google)
  • 76 percent of people who search on their smartphones for something nearby visit a business within a day and 28 percent of those searches for something nearby result in a purchase. (Think with Google)

User Search Behavior Statistics

  • 51.3 percent of internet users worldwide operate mobile and tablet devices, while 48.7 percent use desktops.(StatCounter)
  • 15 percent of the millions of active US web users performed at least one or more searches in a day, 45 percent performed at least one query in a week, and 68 percent performed one or more queries that month. (Jumpshot/Moz)
  • 79 percent of people took a relevant action on their phone prior to making a purchase. (Think with Google)
  • 39 percent of purchasers were influenced by a relevant search. (Think with Google)
  • 3: The average number of words a typical searcher uses in their search query. (Jumpshot/Moz)

SEO & Other Marketing Channels

  • 45 percent of all companies say content marketing is ‘highly integrated’ with their SEO strategy. (Econsultancy)
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