The Cold Hard Facts about Digital Marketing

This post nicely brings together all the data you should know about organic traffic, industry spending, value, search behavior, and more – all in one neat easy to read list. Fasten your seat belt.

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Organic Traffic Statistics

  • 32.5 percent: The average traffic share the first Google organic search result gets. (Chitika)
  • 91.5 percent: The average traffic share generated by the sites listed on the first Google search results page. (Chitika)
  • 1,890 words: The average content length of a Google first page result. (Backlinko)
  • 51 percent of all website traffic comes from organic search, 10 percent from paid search, 5 percent for social, and 34 percent from all other sources. (BrightEdge)
  • 8.59: The average number of organic desktop search results that Google shows on page 1. (SearchMetrics)

Industry/Business Spending Statistics

  • $72.02 billion: The estimated amount brands and agencies in the United States will shell out for SEO services in 2018. The amount is forecasted to rise up to $79.27 billion by 2020. (Borrell Associates)
  • >$5,000: The monthly amount majority of businesses are spending on SEO. (Moz)
  • 77.8 percent of US search ad revenues for 2017 is expected to be earned by Google. (eMarketer)

Local Search Behavior Statistics

  • 80 percent of Google search interest in “near me” came from mobile in Q4 2014. (Think with Google)
  • 4 in 5 consumers use search engines to find local information. (Google/Ipsos MediaCT/Purchased)
  • 18 percent of local smartphone searches led to a purchase within a day. (Google/Ipsos MediaCT/Purchased)
  • 88 percent of users search on a smartphone, while 84 percent search on a computer/tablet. (Google/Ipsos MediaCT/Purchased)
  • 54 percent of smartphone users search for business hours, 53 percent search for directions to a local store. (Google/Ipsos MediaCT/Purchased)
  • 4 in 5 consumers want ads customized to their city, zip code, or immediate surroundings. (Google/Ipsos MediaCT/Purchased)
  • >70 percent of consumers say it’s important to have directions and a call button in ads. (Google/Ipsos MediaCT/Purchased)
  • 2.1X: The increase in mobile searches for “stores open now” or “food open now” in the past year. (Think with Google)
  • 1.3: The number of times mobile searches for “where to buy/find/get” increased in the past year. (Think with Google)
  • 65 percent of people use their phone in their I-want-to-buy moments. (Think with Google)
  • 76 percent of people who search on their smartphones for something nearby visit a business within a day and 28 percent of those searches for something nearby result in a purchase. (Think with Google)

User Search Behavior Statistics

  • 51.3 percent of internet users worldwide operate mobile and tablet devices, while 48.7 percent use desktops.(StatCounter)
  • 15 percent of the millions of active US web users performed at least one or more searches in a day, 45 percent performed at least one query in a week, and 68 percent performed one or more queries that month. (Jumpshot/Moz)
  • 79 percent of people took a relevant action on their phone prior to making a purchase. (Think with Google)
  • 39 percent of purchasers were influenced by a relevant search. (Think with Google)
  • 3: The average number of words a typical searcher uses in their search query. (Jumpshot/Moz)

SEO & Other Marketing Channels

  • 45 percent of all companies say content marketing is ‘highly integrated’ with their SEO strategy. (Econsultancy)

11 Ways Digital Marketing Can Work For You

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We live in a digital world, and from that perspective, it is important that your business has an impressive presence in the digital market space. Digital marketing is the future of marketing with the added advantages that it is less expensive than traditional marketing and is measurable.

Here are 11 different ways that you can use digital marketing to popularize and drive customer conversions for your business.

1. Search Engine Optimization (SEO)

Search Engine Optimization, or SEO, is essentially fine-tuning your website so that it comes up naturally (organically) for search results in Google, Yahoo, Bing, and other search engines.

Google updates its algorithms regularly so that the most relevant results come up in the highest ranking. Google tries to prevent algorithm manipulation and filters sites that don’t deserve to be on the top of SERPs (Search Engine Result Pages).

There is no doubt that you should invest in SEO optimization. Your website should address the technicalities related to content and query matching, spidering, and indexing.

SEO is the most cost-effective marketing strategy that will bring organic traffic to your business.

2. Search Engine Marketing (SEM)

Search Engine Marketing, or SEM, is the comprehensive strategy to steer website traffic to your business, primarily through paid marketing. It is also called Paid Search Marketing.

SEM is diverse and complicated. Based on your business structure, you may choose PPC (pay-per-click) or CPC (cost-per-click) model, or CPM (cost-per-thousand impressions).

You can choose a single point strategy like PPC, or utilize a more complete SEM strategy, including Display and Retargeting.

SEM also includes Display Advertising, Search Retargeting & Site Remarketing, Mobile Marketing and Paid Social Advertising.

3. Content Creation

Content is considered to be the most important metric in determining search results.

Content can be presented in many different ways, including; blogs, white papers, e-books, case studies, how-to guides, question and answer articles, forums, news and updates, images, infographics, videos, or content for social media.

An effective strategy will engage your readers and leave them interested in more information from you. Good content is shared and is the best way for branding and growing your business.

4. Digital Display Advertising

There are many ways to use a variety of display advertising formats to target your potential audience, including; text, images, banners, rich media, interactive or video ads.

5. Social Media Marketing (SMM)

Social Media Marketing or SMM involves driving traffic to your website through posting content on social sites such as Facebook, Instagram, Twitter, Pinterest, Google, or Linkedin.

High-quality content is shared and liked. SMM can be especially helpful for branding your business and driving sales.

6. Retargeting and Remarketing

Retargeting or Remarketing is a strategy to target customers who have already visited your website. It is based on cookie technology.

Retargeting has emerged as a preferred strategy as you target customers who have already shown interest in your business. The conversion rate can be very high.

7. Mobile Marketing

Mobile Marketing is configuring content on your website and social media to be displayed in a proper format for mobile devices, such as tablets and cell phones.

As more people use smartphones, tablets and other mobile devices, the potential of the mobile market continues to grow.

8. Interactive Marketing

Interactive marketing is the process of engaging the potential customer in a conversation.

According to a recent survey, 55% of respondents preferred to have ongoing communications with the companies they did business with; and 89% felt more loyal to the companies when they were invited to provide feedback.

Tools like widgets and opt-in features make your website interactive, solicit feedback and track user behavior.

9. Email Marketing

Sending a commercial message through email to a list of potential customers is referred to as Email Marketing.

With an effective email marketing software, you can maintain email lists that are segregated based on several factors, including customers’ likes and dislikes, and spending habits.

Email Marketing has regulations so it is somewhat controlled, which reduces spamming.

10. Digital Media Planning

Media Buying and Planning includes all of the strategies which we have discussed above. When a digital marketing agency researches and makes a broad comprehensive strategy framework, that is referred to as Digital Media Planning.

When a digital marketing agency works with different partners and buys relevant space and ideas, that is referred to as Media Buying.

11. Web Analytics

The most important aspect of Digital Marketing is Web Analytics.

Web Analytics helps you to collect, measure, understand, analyze, plan, and predict where to focus web marketing for your business.

Web Analytics should not be confused with Web Statistics. Web statistics is the data that is collected. Web Analytics provides the analysis to understand and steer marketing efforts for optimum results.

It is important that you use different marketing strategies for your business and then find out which ones work the best. A combination of many strategies usually results in the most effective strategy to achieve maximum results.

Digital Marketing is a dynamic medium and you should always be adapting to the changes. Our comprehensive dashboard enables you to track performance and plan your next move.

As we can clearly see, digital marketing is a combination of many processes and techniques working together as a finely tuned machine. If your company does not have a marketing department, consider the advantages we offer you which encompass all of the above methods listed above, and more. Call us for a free website audit and consultation.

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